Find a sense of belonging in your brand.

Brand Strategy

Let’s create an irresistible brand, alive with your delicious personality and passion.

A brand that positions you as the superstar you are and communicates your value with crystal clarity.

I'm not here to tell you who you are or who you should be. It's already in there, your unique oh so yummy flavour.

I'm here to help you see it, embrace it and make your brand and business drip with it.

We’re going to make your people ravenous for a taste of you and we’re going to have fun doing it. Baby, oh baby.

Freestyling in the kitchen? I’m a fan. But freestyling means you’re going to end up with something a little different every time. Especially when you ask other people to get involved.

Recipes on the other hand set you up with the ingredients and guidelines to smash out something consistently delicious.

Your brand strategy is exactly that. An outline of who you are, what you stand for and how you’re unique. A guide for how to market and express your business so that it connects with the people you want to get down with.

Grounded in your strategy, you and your team can get creative in how you market and grow your business, knowing you’re all moving purposefully towards that big vision.

Your Brand Recipe

To create your recipe, we have to build it from the foundations up.

ONE Introductions

Who the eff am I? We’re going in before we go out.

You know those relationships that you start out showing up as an editted version of yourself? After a while they start to get ick because a half or false self is exhausting to maintain.

Often that’s how we show up in our business. As someone we think people want us to be.

Grounding your brand in your identity and building a businesss that reflects your passion is way sexier. And will make you more money, honey.

✦ Your Why - the driving force that comes from who you are and influences how you do your thang
✦ Values - a deep exploration of what those values mean to you and how they imapct your business
✦ Mission & Vision - for direction and big dreaming.

TWO Party People

It’s your party and you can invite who you want to.

At the heart of every brand is people. Founders, teams, suppliers, clients. Your community.

It’s the stories of these people and the relationships between them make your brand uniquely delicious. We’ve gotten to know you, now it’s time to get to know who else will be coming to the party.

✦ Getting to know your dream client - we’re going to dive deep and get to know them on a human level (demographics can only get you so far).
✦ How to make connections and build community with your party people.
✦ Your turn ons and turn offs - who’s invited to the party? And who’s not.
✦ The VIPs - who do you need on your team to make this party the best of vibes?

THREE The Sauce

What’s that flavour? It’s on the tip of my tongue.

We know who’s coming to the party, now it’s time to talk about your special sauce. We’re going to go exploring to pinpoint exactly how you do your do and understand why its so enticing to your audience.

It’s not enough to say ‘I’m unique’. You are, you sexy thing, but what makes you unique?

I have no doubt you’re shaking things up in your industry. That’s your instinct, born from your purpose. It’s time to hone in on that so you can tell everyone about it and start attracting the right people for you.

✦ Your special sauce and unique value
✦ Understanding your points of difference and where you sit within the landscape of your industry
✦ Messaging and content topics

FOUR Express Yourself

Then you’ll know the love is real.

It’s time to exude some irresistible personality and start attracting the people you want to work with.

You can’t pull a personality from thing air though. And you definitely can’t be someone else!

Your brand personality is an expression of your passion, values and uniqueness. It’s the vibe you put out there that connects with your party people.

Starting to make sense why we went in before we went out?

✦ Brand personality profile
✦ Brand expression - how you look, sound and feel
✦ Guidelines for how you do and don’t show up
✦ A plan to get your brand out to your peopl

This isn't a done for you kinda deal. We’re in this together. I’m going to set you up with the tools and understanding to confidently lead your brand.

I'll be with you along the way, metaphorically holding your hand. Or literally, I'm down for affection.

It'll get messy. The fun messy, where you're like woah all of that magic is in me!?

Then it'll get real sexy. And by sexy I mean clear, consistent, connected and authentic to who you are. Giving you courage to own your space and permission to do it your way.

FROM $3500

Can I get a cheeky taste so we can uncover your unique flavour? No biting, I promise.

Get in touch

You are not a niche. You are beautifully complex and ever-evolving. And so is your brand.

THOSE AFTER MIDNIGHT FEELS

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THOSE AFTER MIDNIGHT FEELS ▾

Snack Size Strategy

There’s a size doesn’t matter joke here. It’s not what you have it’s how you use it. But it’s also about what you and your business need right now.

Getting insight into your brand on any level is going to move you closer to your goals. This Snack Size strategy packs a punch and will keep you - and the people working on your brand - dancing the same steps in the right direction.

Your strategy will have snack size portions of:

✦ Your foundations - purpose, mission, vision, values
✦ Your audience - who they are, what turns them on
✦ Your special sauce - that something something that’s all you
✦ Brand expression - your brand’s personality and how it shows up in your business.

What’s the difference between a Snack Size Strategy and a Brand Recipe Strategy?

We don’t go as deep, but it doesn’t take as long. You’ll be left in the kitchen on your own a little more, but always under my watchful eye.

One isn’t better than the other, they’ll serve you at different times in your business life.

Hand on heart, I won’t upsell you to a Brand Recipe Strategy if you don’t need it right now. That is ick manipulative stuff and I’m not about it. Book a Quickie down there ↓ if you’re not quite sure.

FROM $2000

Have I aroused your appetite?

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