BRAND VIBE CHECK

Brand
Vibe Check

Your brand’s vibe is what makes you desirable. It’s the personality you express that’s simply irresistible to people.

But not to everyone! Trying to appeal to everyone’s taste is a recipe for a bland brand.

You can’t be everything to everyone. You have to be the one for someone.

The way we show up in our business will shape who feels a connection to us and it’s the unique flavour of your brand that will whet the appetite of the right people.

Your people. The ones you want at your party.

How do you get the attention of your people?

Well you could try screaming into the void and hoping for the best.

Or, and I bet this sounds a fuck load better, you start by putting out the kinda vibes they connect with and draw them in to party.

Let’s see if your brand exudes a juicy vibe and personality, authentic to you and oh so enticing to the people you want to be in business with.

Don’t be a tease, get into it ↓

BRAND VIBE CHECK

Vibe

a distinctive feeling or quality capable of being sensed | Merriam Webster

We’re going to get touchy feely.

Before we can check your vibe, we need to know what your vibe is.

  1. Grab yourself some paper & pens, extra points for sharpies.

  2. I want you to think about what you want your brand to feel like. How would you want someone to describe your business’s vibe and personality? This should come from an authentic place and be reflective of YOU.

  3. Now start writing down the words that come to mind.

A HELPING HAND: They might be traits or feeling words like fun, comforting, sensual. Or they could be things that make you feel a certain something, like ‘ice cream on the edge of melting’ or ‘running down a grassy hill’.

Here’s a list of words to get you inspired.

Now you’re going to narrow it down to your top 5 words (or phrases if you have them).

✦ You can either do this by gradually eliminating words until you are left with the 5 that resonate most with you.

✦ Or you can sort them into 5 categories and then pick one word or phrase for each group. It doesn’t matter why you put them together, follow your gut.

Those final 5 words are your
BRAND’S VIBE. I’ll show you mine, but you have to show me yours 😉

✦ Lush

✦ Sexy-cute

✦ Spinning around under the glow of a disco ball

✦ Cosy

✦ Confident

BRAND VIBE CHECK

Check

to investigate conditions | Merriam Webster

Have you been checking yourself out? You should be.

You’ve been rolling around in those delicious feels for a while and should be hot cinnamon donut levels of smothered in your flavour.

✦ Now it’s time to take a look at your biz and see if your brand is vibing or if it’s in need of a good sprinkling of personality.

✦ Using your Brand Vibe words, my BRAND VIBE QUIZ will guide you through the key components of your brand and marketing. Then BAM! Like magic it will give you an assessment of where your vibes are at.

Don’t worry, I won’t leave you hanging.

Keep an eye on your inbox for my advice on what to do with this powerful new insight you have into your brand.